Bobama the merchadising machine
Out of all the presidential pets in the history of US government, Obama’s dog, Bo (a.k.a Bobama) has to be the most marketable one. Why? It makes sense. Obama is popular and his wife, Michelle, is even more so with her friendship to Oprah and her super chiseled arms.
If you were a marketer, how could you capitalize on this media frenzy? Easy.
Merchandising the dog. That’s how. In fact, Beanie Babies maker Ty is already ahead of the curve and have started selling Bobama beanie babies (or shall we say, dogs):
First dog Bo has his very own children’s toy, courtesy of Beanie Babies maker Ty.
The company has been selling a $4.99 “Beanie Bo” toy made in the Portuguese Water Dog’s likeness, complete with white front feet and a red, white, and blue ribbon around its neck.
The toy’s first run, which went on sale April 16, sold out in a few hours, though toys are still available on eBay for around $20.
Wait a minute. It doesn’t end there. In fact, they have a book out called “Bo, America’s command in leash”. Ridiculous you say? Tell that to Amazon.